Senior Sales Executive Conference: Pre-Conference Seminar; Chicago, IL; February 22, 2010

What’s the difference between sales operations, sales analytics, and sales support departments? What will inspire C–level executives to invest in sales operations? Should sales operations focus on enablement, effectiveness or customer service? What is the role of technology in sales operations structure and funding? This workshop will provide you with a framework for concisely and clearly articulating your plan for using sales operations as a strategic asset. It will feature case studies to provide context on the challenges of operating an effective sales operations department.

• Scott Shimamoto, Managing Principal, ZS Associates
• D. Sahay, Managing Principal, ZS Associates