[Archived Event: Download the Webinar video and Powerpoint presentation below]
With the evolution of social networks and user/consumer-generated content, most organizations are struggling to either get their brand mentioned or learn how to monitor their reputation effectively. In this NVTC Social Media Committee webinar, we will look at why and how groups measure their impact online. We will discuss the aspects of successful e-listening campaigns including what can be monitored, what tools can be used to measure and report on these conversations, and how real companies and non-profits are taking advantage of this information to impact their ROI or outreach.

During the webinar questions that will be addressed include:

• Who and where is your audience online?
• Who controls that conversation? Is it good or bad?
• Can it be influenced or changed?
• How does an organization monitor, measure, report on and utilize online data to better its brand reputation?